[ROLE LABEL]
Case Studies
How brands turn inventory into products that sell.
For Design
Selected examples from brands using recreategoods across different use cases.
Sheep Sisters
Extended a premium wool range into new categories, without development investment, procurement cost, or new production.
Garments Vintage
Accelerated an existing upcycling process: 3x faster, significantly lower cost per output piece.
Peek und Cloppenburg | Conscious Store
Differentiated a sustainable fashion range with unique styles for physical sales channels with existing means of production.
[USE CASE]
Retail with private Labels
[WHY]
Conversation
Peek & Cloppenburg (P&C) is a leading fashion retailer best known for its large “cosmopolitan department stores” and an excellent brand portfolio. The Jake*s brand is one of Peek & Cloppenburg Düsseldorf’s most important private labels (exclusive brands) and covers a variety of styles.
Peek & Cloppenburg’s (Düsseldorf) Conscious Fashion Store (CFS) at Berlin’s Potsdamer Platz is a “test lab” for more sustainable fashion concepts that opened in May 2023. Spanning approximately 3,000 m² across three floors, the store takes a holistic approach that goes far beyond the standard product range.
Opportunity
“We care together” is a sustainability initiative by Peek & Cloppenburg KG Düsseldorf that promotes a more conscious approach to fashion. It involves expanding the use of eco-friendly materials in collections, with an increased focus on organic or recycled materials. Brands such as Jakes Studio Woman can further distinguish themselves through repurposing. This ensures a constant stream of new and unique offerings for a clientele that already embraces sustainability as a way of life. Scalable to all communication and sales channels.
Joining with the goal of finding solutions for unused damaged goods, the design feature has potential as a daily-use asset, facilitating tasks for in-house ateliers. Both business opportunities and communication matters hold equal importance, instantly providing and seizing opportunities. Notably, the chance to act without upcycling design competence proves advantageous, saving both time and budget. From the hub's daily use this is scalable to the whole group's initiatives saving up to ten weeks of time to market and 63% of production cost.
1 → Secured development of special products that convert
2 → Successfully application for most important jersey and denim products
3 → Got relevant and resonant content
[TITLE]
Wabi Sabi
[CONCEPT]
Reasonable and Concise Redesign for Typical Product Types to be repaired
[OUTCOME]
Scalable Model
Our multibrand store is a hub for sustainable consumerism. We host many events and even run our own tailor's workshop. With recreategoods the initial cooperation was about physically damaged goods. We keep our precious products in the circle and bring depth into the product range that converts.
Melanie Hoppe
CEO, Conscious Store Berlin
[USE CASE]
Brand
[WHY]
Lean Extension of Product Range and Growth
Sheep Sisters is a Berlin-based label founded by Anna Stelmaszewska. The brand specializes in high-quality products made from 100% European merino wool and is committed to sustainability and ethical production. Anna Stelmaszewska grew up in the Polish mountains and founded Sheep Sisters to bring a sense of nature and handcrafted quality into everyday urban life in Berlin. The products are handmade in the Polish Beskids (Beskidy), using only mulesing-free sheep’s wool.
Opportunity
Extended their premium wool range by new product categories without development cost, procurement investmenbut with deep and clear data Anna CEO and Founder: As we were asked to develop a higher fashion line for the Japanese Market I needed a lean solution and design competence immediately. The supported development from existing goods makes it easy for me to release and for my local production network to realize.
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1 → Product range expanded 4 new B2B Clients
2 → Higher Company Exposure
3 → Development Cost saved
Anna of Sheep sisters feels that the recreategoods as lean practice is what she was looking for. She says that, apart from recreategoods, she still hasn’t found any other tool that meets her requirements as a organically growing young company. The platform allows significant exposure for the company and makes it simple to focus on the company's management.
recreategoods has saved Sheep sisters lots of financial resources for product development. The company manages with less investment to expand into the markets. The digital way saves them time and is an important factor, as it gives the company another scope in terms of chances in cooperation with her suppliers, thus enabling them to define new business strategies.
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[TITLE]
The Way is up
[CONCEPT]
Elivation of urban Daywear to distinct Companions
[OUTCOME]
Development cost saved
As we were asked to develop a higher fashion line for the Japanese Market I needed a lean solution and design competence immediately. The supported development from existing goods makes it easy for me to release and for my local production network to realize.
Anna
CEO and Founder, Sheep Sisters
[USE CASE]
Retail
[WHY]
Make effective Process efficiant
Garments Vintage is a renowned secondhand store in Berlin run by Astrid Lafos and Sandra Keil. The store is known for its high-quality selection of designer pieces and one-of-a-kind items from various eras founded in 2009. Both founders are former costume designers, a fact reflected in the curated and often eccentric selection of clothing.
About 50% of the items offered come from current film and television productions on which the owners source within the fashion professional network of stylists and designers.
Opportunity
For slow-moving items or items that need alterations based on customer feedback. To deliver high fashion distinction by making changes. Items become bestsellers.
So far, this has been a fairly time-consuming process that requires additional manpower. Streamlining and simplification optimizes the processes.
Utilizing recreategoods, Astrid, the owner of Garments Vintage tackled sourcing challenges with the design feature, which she defines as “fundamental feature for optimization of her processes”. The overall experience was positive, with successful business transactions and effective resolution of sourcing challenges. Notably, Astrid saved a lot of time and resources using recreategoods because it puts all the best professional fashion product upcycling practices in one place.
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1 → Efficient Sourching
2 → 50% Reduction in Time
3 → Sharpened USP
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[TITLE]
Depth vs. Breadth
[CONCEPT]
Unique Pieces to Highlight Sales Range. Realized with in-depth Feedback of Fashion Players
[OUTCOME]
10 hours per week saved, differentiation, relevance
As a tiny physical retail spot we absolutely need things that are not available with competitors to give clients a reason to visit. At the same time we have limited capacities. We concentrate on collectibles. With recreategoods we are able to realise, alter and plan goods with minimal workload. That convinces stylists, fashion victims and connaisseurs.
Astrid Lafos
Co-Founder, Creative Direction, Buying and Selling,
Garments Vintage